business

TABLE OF CONTENTS 1.0EXECUTIVE SUMMARY 2.0INTRODUCTION 3.0SITUATION ANALYSIS 3.1Business Environment 3.1.1Political 3.1.2Economic 3.1.3Socio-cultural 3.1.4Technological 3.1.5Legal 3.1.6Environmental 3.2 market place place Analysis 3.2.1Market Definition 3.2.2Market Size & Outlook i. clear Market Size & Trends ii. probably Future Trends and Forecasts 3.2.3Market Characteristics i.Price & Pricing Practices ii.Effects of Subsidies & Tariffs 3.2.4 discharge Market Behaviour i.Market Segments ii.Potential Target Market Segments iii.Consumer/ client Characteristics iv.Consumer/customer Purchasing Behaviour 3.3Competitor Analysis 3.3.1Local Competitor Analysis i.Spritzer- Spritzer Bhd ii.Borneo- Sime oleander Sdn Bhd iii.Blue- Permanis Sdn Bhd iv.Sea Master- RO Water (M) Sdn Bhd 3.3.2Existing Australian Competitors 3.3.3Potential Australian Competitors i.Mount Franklin- Coca Cola Amatil ii.Frantelle- pristine & natural Beverages Pty Ltd iii. imper turbable Ridge- Schweppes 3.3.4 foreign Competitors i.Evian- Danone Group ii.Perrier- come on 3.3.5Potential International Competitors i.Nestle Pure Life- Nestle Waters USA ii.San Benedetto- Acqua Minerale San Benedetto SpA Italy 3.3.6Substitute Products 3.4Organisation Assets and Skills 3.4.

1Stages of internationalization 3.4.2Previous & Current Experience In International Markets 3.4.3Technical/ business Capabilities, performance ability & Resources 3.4.4Relationships with Distribution 3.4.5Key Customer Relationship 3.4.6Market Share, Profit Margins, outlive Structures for Domestic & Other Export Country Markets 3.4.7Company Profiles & f! inancial Capability 3.4.8Company Business Philosophy & Culture 4.0SWOT ANALYSIS 4.1Strengths and Weaknesses 4.1.1Strengths 4.1.2Weaknesses 4.2Opportunities and Threats 4.2.1Opportunities 4.2.2Threat 4.3Implications of SWOT outline 5.0 evaluation OF ALTERNATIVE MARKETING STRATEGIES 5.1Alternative...If you want to get a rise essay, order it on our website: OrderCustomPaper.com

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