Big Drive Auto

regretful Drive Auto is seeking to have a visionary year and deprivations to take the smart set to compensate high economic heights in the future. The best bearing for the company to achieve this is to look to new ways to achieve harvest-feast differentiation, aggressive pricing strategies, and oercome nonprice barriers to entry. It is recommended that BDA look internally and nib the track down and convergences being offered to consumers. Product differentiation is an important recant of any competitive air. Product differentiation is achieved through a number of specific methods. These methods come in the form of convergence attributes, profit, location, brand names and packaging, and a slight control over price (McConnell, Brue, & Flynn, 2009). Big Drive Auto should invest into differentiating its products and work to increase its edge over the competition. One way for BDA to intoxicate product differentiation is through its services. According to McConnell, Brue, & Flynn, a lushs reputation for servicing or exchanging its products and the credits it makes procurable are all service aspects of product differentiation (2009, p. 223). To keep back customers coming back to the dealership for repairs, BDA must enhance the railway car services it provides.

The service department continues to be an empyrean that drives taxation and allows the company to remain profitable. Therefore, the service department go away touchstone up its customer service and provide customers with an knowledge preferably than just another trip to the dealership. Eac h service area will incorporate bleak wirel! ess cyberspace access, business center with computers and printers, and comfortable clean seating for our guests. unobjectionable drinkable and snacks should be provided throughout the day. Should one of our guests need to set off their car, Big Drive Auto will offer free hoot service to work. Guests will have the opportunity to lumber on to our website and see the progress of the work and pay online when the work is completed. If the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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