SWOT analysis report

MARKETING PRINCIPLES: TRADING AND EXCHANGE MAJOR ASSIGNMENT 3 Word turn over: 2009 ABSTRACT/EXECUTIVE SUMMARY: Groove dad Records (GDR) is a sm all Australian bounce scar that place innovation and creative thinking and is aspiring to become leadership in the dance medicinal drug market. At this point in time, GDR must(prenominal) outline a sell strategy (within its budgets) in club to achieve its merchandising objectives for the advance fiscal twelvemonth. Cheyne has sketch the market objectives for the coming financial year. They argon to achieve $22 integrity zillion million million in sales revenue, a unit sales rule book of 1,666,489, a market conduct of 5%, increasing horse sense or pop/dance music, Nicci (by 30%) and Frankln (by 15%), introducing profit distribution, and retaining a wholesale outlay of $13.26 from last year. This report leave for explore methods that could possibly be utilise in parliamentary procedure to maintain and shit these goals. The main approaches that have been outlined in the report be for GDR to ensure that its product collaborate the 5 product requirements such(prenominal) as labeling and support service which allow for retain consumer gaiety in the short and languish melt down (which in the long run gives rise to larger lolly and market share). Furthermore, different normal relations (PR) c international ampereaigns and direct merchandising schemes can be used to boost awareness of GDR, Nicci and Frankln as well as assisting in the introduction of Internet distribution. wholly money dog-tired in trying to achieve these objectives has been budgeted and accurately meets the $200,000 allocated. TABLE OF CONTENTS: 1.Introduction..................................................................................................1 2.GDRs place statement.............................................................................1 3 (a)Target market.......................................................................................1 3 (b)Product positioning................................................................................2 3 (c)Product decisions..................................................................................3 3 (d)Pricing approach...................................................................................4 3 (e)Promotions...........................................................

...............................5 3 (f)Placement (distribution)..........................................................................5 3 (g)R&D and market research.......................................................................6 4.Budgeting.....................................................................................................6 5.Conclusion....................................................................................................7 6.Recommendations...........................................................................................7 7.References.....................................................................................................8 1.INTRODUCTION: The marketing objectives for the next financial year that have been outlined by Cheyne will all be covered in the marketing strategy that has been delineated in this... If you want to get a full essay, identify it on our website: Ordercustompaper.com

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