P&G Advertising Strategy Essay

For marketing students at IIM Ahmedabad, 9th of January, 2011, is anything but a typical Sunday. They have resisted the temptation to join their batchmates in a lazy basketball game and appear oblivious to the cheerful riotous frenzy of the kite festival on the banks of the Sabarmati. Instead they have been pitted against each other all morning in a brand exercise organised and masterminded by P&G. The prize? A dinner date for the teams with a man responsible for running the marketing function of one of the most powerful FMCG companies on the planet, Marc Pritchard , global marketing and brand building officer, P&G. However, even students who do not make the cut get a chance to experience Pritchard firsthand when he addresses a respectably packed hall that evening. Soon after he’s done, the questions fly thick and fast. These include some potentially embarrassing posers. How does P&G feel, one student wants to know, about its campaigns being ambushed by its archrival HUL? Few people have forgotten the teaser campaign about a mystery shampoo last year (that was revealed to be P&G’s Pantene) being hijacked by Dove from the HUL stable. Pritchard opts to take the high road on this one: â€Å"We can’t prevent any competitor from ambush (surprise attack). But if you focus on the consumer, what your brand is doing to serve the consumer and if you have a big idea, you will win most of the time. † And that’s a running theme through pretty much everything that Pritchard has to say. Whether he’s addressing students at IIM-A, the media or an audience at the Cannes Lions Festival, he’s a tireless champion of brands serving consumers or â€Å"purpose driven branding. † P&G spent most of the 1990s establishing a global footprint. Now, according to Pritchard, it finally has the chance to live up to its purpose. The first step was getting senior management to define a purpose for each of the brands in the P&G stable: a blueprint on how the company could touch and improve lives. Pritchard explains, â€Å"We still have a core benefit but are thinking more broadly on how we can deliver it. We are very focussed on sharpening what the brands stand for, identifying human insights that can translate into big ideas. † Bold Gamble However those prepared for a lofty chronicle of CSR and corporate do-gooding are likely to step back, a little disappointed. Pritchard’s showreel of purpose driven work from P&G includes pretty much every big campaign the FMCG has come up with recently. This includes the highly awarded work on Old Spice with its cocky ‘The man your man could smell like’ tagline. Pritchard says, â€Å"Purpose is much more than a cause or a corporate responsibility. We deliberately focused on making people define purpose as how brands improve everyday lives. A cause is just a piece of it as opposed to the whole thing. † This helps take purpose out of an ivory tower. It’s no longer something that resonates only with consumers in developed markets, fed up with hard sell, looking for corporates to do something more. Instead it could even be used as an effective go to market strategy. Which is pretty much the case with Pampers. Pritchard defines the brand’s purpose as â€Å"to improve a baby’s healthy, happy development. Its benefit is dryness and comfort that allows babies to sleep, play and explore more. When they do that, they develop better. By the way, it’s also making their mom’s lives a lot better if they sleep through the night. † To bring this purpose to life, P&G sends pediatricians to villages with tips on how to help the baby sleep and advice on immunization, besides using this interface as a sampling opportunity. The one pack = one vaccine program run in association with the UNICEF is tied into this larger purpose too. â€Å"It helps bring the community of moms together since they like to help other moms,† says Pritchard. Even ‘Women Against Lazy Stubble’ for Gillette, a homegrown campaign, has something larger driving it. Purpose takes on a more meaningful role in developing markets,† he explains. The vans that propagate the program give young men tips on shaving, how to dress, handle an interview and talk to women. Purpose coincides well with P&G making a concerted push into non-city markets not just in India but in other countries like Brazil and China that have a yawning urban-rural divide. P&G is focusing on stores because it’s the first moment of truth for the rural consumer. Pritchard says, â€Å"We market back from there to create awareness to get them to that point. † There are approximately 7 million high frequency shops in India and P&G has covered 4 million of these so far. A fair amount of product and package development is being done to cater to this segment. Using the store as the starting point also helps make the entire process less sporadic. Pritchard states, â€Å"It means you are always on. We have consolidated the number of distributors into a core highly capable, powerful group. We give them the material, knowledge and know how on display. † India is in some ways at the vanguard of P&G’s rural drive. One of the things pioneered in India was generating more household trial. Pritchard admits, â€Å"It was Sumeet Vohra (chief marketing officer – Asia, P&G) who created this machine to identify what it was going to take to get these products in the households, as well as the tools to measure performance. Much of what we learnt in India has been exported to other markets like Africa for example. † The recent acquisition of Paras by Reckitt Benckiser proves that multinational giants look to India for a lot more than its large consumer base. Pritchard gives a diplomatic answer when asked if there are any local heroes that he’s got an eye on. But P&G invariably unearths little jewels with every acquisition, he says. Like Koleston which was not very big globally but strong in Latin America, particularly in Brazil, around the time Wella was acquired. P&G took the brand to Mexico, Europe and are now launching in India. Pritchard goes further back for his next example: Richardson Vicks in 1985 had a very tiny brand called Pantene that accounted for $70 million in sales. He says, â€Å"We put the new technology in, and launched it in Taiwan and came up with Pantene Pro V. Now it is over a $3 billion brand. † To be chosen for the big push, the brand needs equity and it helps to have some sort of a story. Like Max Factor’s SK2 which was made with Pitera, a yeast extract used by monks in Japan which kept their skin in a better condition. â€Å"We built from that story, tested it in different markets and now it’s more than half a billion dollars and growing like crazy,† says Pritchard. In a classical FMCG battle, market observers may be tempted to brand P&G as a pacifist, with hardly any aggressive countermoves towards competition. But, combining brand awareness with social programmes, driving its brands further into the hinterland and acquiring a knack of creating billion dollar brands, Pritchard knows that the company is pushing the right levers.

Comparing Two Advertisements Essay

In this essay I will compare two advertisements both of which are marketing motor vehicles. Both of these advertisements are presented on a single page but one is promoting a Nissan X-Trail jeep and the other a Fiat Seicento 2Tone car. I chose to compare these two advertisements, as they are both similar in a way that they are promoting motor vehicles. Both advertisements were found in glossy page magazines. The Seicento 2Tone I found in a â€Å"HELLO† magazine, which is read by both men and women of all ages. The Nissan X-Trail I found in a local magazine that again both woman and men of all ages read. The target audiences for the two advertisements differ. The Seicento 2Tone has many aspects that appeal to the female reader, more so then it would to the male reader. Likewise, with the Nissan X-Trail although the target audience could be male or female, it would seem to interest the men more because of the bolder sporty layout. The layout on the Fiat Seicento 2Tone is very soft and simple looking, as pale delicate colours have been used to give it a very gentle feel. The colours and background colour of the whole advertisement is very simplistic with the dull silver and slight orange trim around the car. It is very subtle, soft and feminine in contrast to the Nissan X-Trail, which is very colourful with an almost dark and rugged texture to its paper. The shining silver of the jeep, with its dark blacked out windows, gleams against the dark background with a splash of bright colour on the right hand side behind the jeep for the sporty gear, instantly appealing to the adventurous sporty type. The Fiat Seicento 2Tone appeals to the women because of its soft gentle appearance and the box with the two cars implying a pair of boots is placed at the top of the page, very large, leading down to the slinky title â€Å"Kinky Boots† automatically attracting a female readers interest and posibly mens interest as well. The title kinky boots also relates to the motto â€Å"Driven by Passion† which is appealing to women’s emotions more so than men. The second advertisement, the Nissan X-Trail, appeals more to the men because of its â€Å"Real Life Computer Game† which subtly implies an action packed ride. The image of the jeep in the Nissan X-Trail is placed in the middle of the single page, on a slant giving an off road impression. It is the main feature with most of the attention drawn to it, whereas the Fiat Seicento 2Tone is placed at the top of the page, with a wider spread surrounding. The setting of each advertisement has a similar connection to the type of car and the audience they are persuading. The Nissan X-Trail has a jam packed page full of colours and images just like an action packed computer game, in contrast to the Fiat Seicento 2Tone, which has a very unadorned almost quiet like setting with very appealing titles, logo’s and mottos to attract the readers attention. Another great aspect that attracts the female reader to the Fiat Seicento 2Tone advertisement is the use of persuasive, chatty and witty language, which would amuse the reader as well as making contact with them, by using a friendly and informal tone and style. Throughout the text sex appeal has been included for example, â€Å"turn a few heads† meaning catch people attention as you would with fashion and clothing. â€Å"Designed with exquisite details† almost like a designer dress that would stand out as the car would. â€Å"Metallic paint, matching interior trim and body, colour co-ordinated features† giving the gist that everything fits in and is matching like an out fit would. They then continue to say you could â€Å"look drop dead gorgeous† with a whole range of extra’s just for i 6199, â€Å"go on, treat yourself† as if they were talking about an item of clothing or makeup. All this would instantly attract and appeal to the female reader, whereas in the Nissan X-Trail aspects that attract the male reader to the advertisement are more male orientated features. With help of the text and language used the male â€Å"real life computer game† effect is enhanced. Short, simple sentences are used for emphasis on aspects related to the jeep. It also keeps the male readers attention as opposed to long complex sentences. It compares the car to a computer game, whereas, the Fiat car is being compared with fashion. To achieve this they used figures, mechanical and technical details, â€Å"the smooth control of a 2. 5l 180hp engine with multi mode 4WD system. † This would more than likely attract the men and create an imaginary game through driving the jeep. â€Å"Forget loading a hard drive, forget 3-D animation† meaning forget all that indoor computer fantasy life, drive the Nissan X-Trail and live the game real life or even â€Å"reboot your life. † The X-trail advertisement seems to appeal towards a male audience even though they use repetitiveness with rhythm of verse. As there are three very short stanzas in the Nissan X-Trail, all full of energy and power, it’s effective and can help to persuade the audience similar to the Fiat Seicento 2Tone with the chatty and witty informal tone. Both the Nissan X-Trail and the Fiat Seicento 2Tone use adjectives and modern language to persuade the reader. The Seicento 2Tone uses play on words such as, â€Å"Kinky Boots†, as the word ‘boots’ is cleverly linked to the image of the two cars parked next to a large shoebox. The word ‘kinky’ is a very seductive word, again introducing sex appeal. On the other hand the Nissan X-Trail does not use such obvious means of sex appeal, so instead use bold eye catching phrases. Weather it’s a monotone background with big, brash and bold white heading or an elegant refined orange heading both emphasis the subjects of both advertisements Both of the advertisements give some sort of detail, whether it is price, contact numbers or e-mail address they both give a different variety. I think that because the Nissan X-Trail was found in a local magazine there is no price list or finance offers. These are in fact found in the Fiat Seicento 2Tone as the magazine it is advertised in is found throughout the world; therefore it is open to a lot more readers and buyers. In both the advertisements there are telephone numbers and website addresses for people to contact for further information. Similarly both the advertisements have motto’s and logo’s not just advertising the car but the company itself for anyone who is interested in buying a car if its not particularly the one shown in the advertisement. At the bottom of the Fiat Seicento 2Tone there is an extra section of text in small font giving more detail about prices and payments and buying requirements. As opposed to in the Nissan X-Trail, there are no extra details. Personally, I think that both advertisements are effective but perhaps the Fiat Seicento 2Tone is more persuasive and appealing to the reader. I think this because of its informal witty sense from the text and the use of seductive feminine language. However, I think that overall the image and sense you achieve form the Nissan X-Trail is more inviting and appealing because of its boldness and adventure. I think that in an advertisement it is more important to persuade your reader then to attract them. If the advertisement has persuaded the reader, it has more that likely already attracted them. To further extent, I would conclude in saying that it is more important to be persuaded and attracted rather then just informed. I find that the Fiat Seicento 2Tone possesses both attraction and persuasion. I believe it has a greater impact and effect on the audience so; consequently it is the most successful.

A Way To Tackle Poverty In Indonesia Economics Essay

A Way To Tackle Poverty In Indonesia Economics Essay Some indicators can be used to measure the development of a country. One of them is the rate of the poverty. Not only how this measurement be used in a developed country but also in a developing country. In other hand, many policies to reduce poverty have been made by the government or the multinational organization such as World Bank or United Nation. The big question is why it is that important to overcome poverty. Then the next question would be whether the policies have significant impact to decrease the rate of poverty. If the answer is ‘not’, are there any other solutions to help people who are still in the poverty lines? Therefore, this paper will provide descriptive issues about the recent condition of poverty and how social entrepreneurship can becomes the solution to tackle the poverty in developing countries specifically Indonesia. Keyword: Social Entrepreneurship, Poverty SOCIAL ENTREPRENEURSHIP PARADIGM: A WAY TO TACKLE POVERTY IN INDONESIA By: Huda Jamilah Poverty at Glance United Nation (1998) defines poverty as violation of human dignity. Usually, the poor does not have sufficient basic capacity to participate effectively in society. In addition, poverty is pronounced deprivation in well-being (World Bank, 2000). Poverty is the deprivation of food, shelter, money and clothing that occurs when people cannot satisfy their basic needs. We can say someone who earns under $2 a day is face absolute or extreme poverty. The proportion of the developing world’s population living in extreme economic poverty fell from 28 percent in 1990 to 21 percent in 2001. Most of this improvement has occurred in East and South Asia. In East Asia the World Bank reported that â€Å"The poverty headcount rate at the $2-a-day level is estimated to have fallen to about 27 percent [in 2007], down from 29.5 percent in 2006 and 69 percent in 1990.† In Sub-Saharan Africa extreme poverty went up from 41 percent in 1981 to 46 percent in 2001, which com bined with growing population increased the number of people living in extreme poverty from 231 million to 318 million   [ 1 ]   . Poverty can be understood simply as a lack of money, or more broadly in terms of barriers to everyday life. But the truth is poverty rate cannot be decreased until zero condition so that policymakers always have poverty on their development agenda for some reasons. Many studies show some aspects that have caused poverty. Specially, economic factor is the main cause of poverty. Chen and Ravallion (2001) revealed that from 150-country level data, the change in mean income can affect poverty rate. It indicates that at least 80% of people earn less than $10 a day   [ 2 ]   . The total wealth of the top 8.3 million people around the world, rose 8.2 percent to $30.8 trillion in 2004, giving them control of nearly a quarter of the world’s financial assets. In other words, about 0.13% of the world’s population controlled 25% of the worldâ⠂¬â„¢s financial assets in 2004 (World Bank, 2008). In Indonesia, although the rate of poverty decrease to 12,49% this year, the sum of pauper still 20 until million people. Besides, they should face the high rate of inflation year to year. There are several majors causes poverty in Indonesia. Low rate of minimum wage, unemployment, difficult to access information, and lack of entrepreneur.

Final Examination Assignment Example | Topics and Well Written Essays - 1250 words

Final Examination - Assignment Example To study the issue, the research required both a test sample and a control sample. The control sample would be used in order to highlight the differences between those patients who would be given the community posthospital follow-up services and those who did not. The test sample would then be subjected to the community posthospital follow-up services in an attempt to help them during recovery process. Social workers would be used to follow up on these people. The questions would be answered by comparing the performance of the test sample and the control sample in terms f how they fared after they were discharged. The sample size included 143 individuals, 71 as the test sample and 72 as the control sample. The subjects were randomly chosen from the patients being released from the Fresno County Department of Health HFCDH) Acute Psychiatry Unit (APU). There was a discrimination based on a number of factors which could otherwise make the subject inaccessible to the social workers assigned to follow up on them or if the patient was in another program that could interfere with the study. The different variables in the study involved the type of patients because not all patients were at the same level of severity, the length of the contact with the workers, and background of the patients. The independent variables in the study can be said to be the treatment because this is what the researchers could change. This variable is not affected by any other problem, it is the setting factor (variable with which the dependent variables will be compared). The dependant variable is the rate of recovery which is being compared to the availability of the post hospital services. The results of this variable are dependent on the first variable. The findings of the study were that community posthospital follow-up services improve the chances of the patient recovering better and reducing the rates of

Problematic Media Use Essay Example | Topics and Well Written Essays - 750 words

Problematic Media Use - Essay Example Alongside this dynamic shift with regards to how society currently operates, a unique issue has been determined and has been labeled by research as problematic Internet usage e (PIU). As a result of researching this particular exhibition to a more profound degree, the following analysis will consider the article entitled, â€Å"An Evaluation of Two Characterizations of the Relationships Between Problematic Internet Use, Time Spent Using the Internet, and Psychosocial Problems†. It is the hope of this author that such analysis will help to shed a degree of light not only with regards the particular article in question, but also with respect to justifying it with some of the other readings that of engaged during the course of this week. One aspect of PIU that the article does not cover in enough depth is with regards to whether or not PIU is entirely dependent upon the exhibition of psychosocial issues. Although it can be appreciated that PIU is an issue that affects a broader a nd broader subset of current society, the fact of the matter is that determining whether or not this is an issue that should concern broader society is ultimately rooted in what the outcomes and side effects of PIU portend (Tokunaga & Rains, 2010). If it is true that PIU is mutually exclusive and cannot exist without the prevalence of psychosocial issues, then the research itself stands solidly upon the framework of delineating a codependent relationship between these. However, if it is the case that PIU can exist to varying degrees without clear and determinate impacts upon psychosocial interaction, the entire rubric and theses of this particular research is undone. Another shortcoming that is evidenced with regards to the research is whether or not correlation equals causation. Although the researchers lay out a definitively well researched piece with regards to whether or not anxiety, depression, and a litany of other psychosocial ills can result from Internet dependency, the rea der/researcher automatically questions whether or not the weekend exhibition of these could merely be exacerbated by the withdrawal from society and increased usage of the Internet as a means of escapism. Naturally, this particular review and analysis piece is neither the time nor the place to discuss whether or not such an alternative theory is indeed more applicable; however, it is worthwhile to note that accepting the theoretical model put forward by the authors of the research piece lens one to categorically accept several inherent weaknesses of the research. This naturally relates to many of the other topics that have thus far been read during the week’s assigned readings. Specifically, an issue of measurement is brought to light with Gibbs et al in their article, â€Å"First Come love, then comes Google: An investigation of uncertainty reduction strategies and self-disclosure in online dating†. The importance of tackling the measurement issues first are of the ut most importance as they lay the groundwork for any possibility of drawing further inference with regards to the research topic at hand. Ultimately, the issue of self-disclosure, as with any psychosocial issue is of a paramount importance. Other articles that helped to discuss the differing nuances of how technological addiction is playing into the lives of the average

Hospitality and Tourism Business Essay Example | Topics and Well Written Essays - 3000 words

Hospitality and Tourism Business - Essay Example Moreover, the industry also performs a key role in dealing with the aspect of unemployment all over the world by employing millions of people worldwide. In the contemporary context, the industry has undergone various noteworthy changes and its significance has reached a considerable level altogether (Barrows & Powers, 2008). It is apparent that the tourism and the hospitality industry have emerged as quite crucial with its presence being quite prominent all over the world. It is worth mentioning in this context that there are certain characteristics of this particular industry, which are observably unique and different from other industries upto a marginal extent. Some of the differing characteristics of this particular sector include its predominant nature of being a service industry although imbibing the characteristics of a product oriented industry as well, the labour intensive nature of this sector and the aspect of seasonality among others. All these facets are crucial for busi ness operating in this sector, with the purpose of devising their strategies ensuring sustainability in their operations (Tesone, 2012). Contextually, the primary intention of the discussion henceforth will be to analyse the characteristics of this particular sector in detail and recommend strategies to the small business units operating in this particular sector.... Over the years, the industry has expanded its presence extensively and has become a major contributor towards the development of the world economy. Arguably, the current prospects of the hospitality and tourism industry of the world have been in an ever rising mode and are expected to continue the same way in the near future. However, it is important to note that there are several reasons, which have contributed towards the immense growth of this particular industry in the recent years. Among the several factors, the uniqueness of the industry is one vital domain, where it excels evidently. Correspondingly, it is often argued that the hospitality and the tourism industry of the world are quite unique as it possesses certain characteristics that are quite different from other forms of industry to say the least (Brotherton, 2013). The hospitality and tourism industry is one of the few industries of the world, where the services provided to the customers are treated as the ultimate prod ucts; therefore making an initiative to mitigate the gaps and differences between product management principles and the notion of services management (Education Bureau, n.d.). Thus, the products offered to the customers in this particular sector are considered as intangible and perishable. The companies therefore strive to ensure effectiveness in their performance with the help of delivering efficient services to the customers, further ensuring maximum satisfaction from them. The primary emphasis of the business, in this particular sector, is therefore to develop the quality of the services in order to ensure a sustainable presence in the increasingly competitive environment, over a longer period of time (Vasile, 2009). Another unique characteristic of the

Food laws Essay Example | Topics and Well Written Essays - 1000 words

Food laws - Essay Example Being a worker in the food service department I have the obligation to ensure that the menus prepared to suit the needs of the patients. This is because it would be an offense for the hospital to compel the patients to eat foods that are not in line with their dietary laws. In the contemporary society, the aspect of diversity management is of great significance within the health sector. Diversity management seeks to satisfy the needs of different people irrespective of their differences. It requires that all citizens be treated with respect despite their differences in terms of religion, color, race, beliefs or even physical abilities. Since our hospital pays attention diversity management strategies, it is crucial to consider the diet preferences of our clients(Curtis, 2013). Secondly, since a hospital is a business just like any other, satisfying the customers is a matter of priority. Customers prefer to acquire services from businesses that satisfy their needs efficiently. On this note, it is crucial for our organization to design menus that satisfy the needs of the people to ensure that the Kosher and Halal laws are respected especially during relevant holidays. Satisfying the needs of these laws is a complex process due to the great variation of the diet requirements. The food director is also concerned with the economic aspect of satisfying the needs of the patients. Often, it is possible that introducing new meals other than the regular meals will add cost to the meals.

High Budget Deficits and the Growth of the Economy in the Future Term Paper

High Budget Deficits and the Growth of the Economy in the Future - Term Paper Example High budget deficits are usually needed when the economy needs a boost or it may have been in a recession. In my opinion, this is a vital move as a recession can damage an economy if it lasts for several quarters. 2 Firstly due to the budget deficit, government spending will increase. Government spending is a component of aggregate demand. Aggregate demand is defined as the total demand for all goods and services within the economy.3 It consists of Consumer spending, investment, government spending and exports, and imports. Therefore when demand aggregate increases as shown in the diagram, the price rises from r0 to r1. Therefore in the short run, we will be internationally uncompetitive in regards to prices. Therefore other countries will benefit and take our buyers. In addition to this, we will become more dependent on other countries for certain goods and services.4 This is because when we become uncompetitive on a certain good or service, we will eventually stop making it. Conseq uently, we will worsen our current account by increasing our imports. Imports are defined as goods and services that are made outside the country while exports are sold outside our country from us. As a result, our economy will not grow to as much as it can as it will lose a large amount of its export market. However, the multiplier should be taken into consideration as it will affect the magnitude of the increase in aggregate demand. Overall this is known as demand-pull inflation. Increasing government spending may cause a budget deficit but it also has some benefits. For example, the government may choose to create jobs in certain areas. Therefore these people may no longer be relying on the government for money. This seems to reduce government spending in the form of benefits. As a result, that type of money can be put to better use such as children’s education or investments. Furthermore, jobs are created so people have more consumer spending. Consumer spending is defined as the amount of spending spent by each household. Consumer spending is the largest portion of aggregate demand. Also if taxes are lowered then people have more money to spend. When people spend money the shops make the profit. Profit can either be given to shareholders or it can be invested. Now in the short run prices will rise. However if firms invest carefully and on the right things, then prices can be reduced. Firms can spend money on new machinery or training programmes for workers.5 By doing this it will reduce their production costs and lowers the prices of goods and services. As a result, we will be more internationally competitive and will be able to export a lot more goods and services. As the diagram shows that investment shifts the aggregate supply curve to the right, cause the prices levels to fall from Pt to Po. In addition output increases. High Budget deficits entail the characteristics of the fiscal policy. High government spending and lowering taxes causes budge t deficits.

Vaccinations and autism Essay Example | Topics and Well Written Essays - 1250 words

Vaccinations and autism - Essay Example According to them, the exposure to mercury preservative called in thimerosal increase the autism of contracting the autism spectrum disorder. Moreover, this paper examines the studies on this topic to suggest a different realities and truth. Vaccination plays a critical role in the society in reducing the cost, diseases, and loss of human life. The government and society incur direct medical cost and vaccination plays a role in reducing the direct cost immeasurably (Solt, 2010). In essence, vaccination reduces the cost of treating medical complications caused by preventable diseases. The societal cost such as special education for children with special needs, supplies in the hospitals, and loss of productivity is huge. Studies and research have shown that publication to link vaccination and autism is a pipe dream and replete to failure. There is a widespread of misinformation on the effects of vaccination to human health. Propaganda has been spread that vaccination is a family planning method introduced to developing nation. Moreover, other people give personal accounts of contracting autism and other condition after vaccination. Misinformation can lead to contraction of preventable diseases hence the need of societal involvement in the debate (Stanovich, 2007). The global increase in the spread of autism diagnosis is caused by the increased awareness and diagnostic criteria. This has increased the perception that exposure to vaccines leads to autism. Research conducted by price and colleagues (2010) explored the correlation between prenatal and infant ethylmercury exposure from immuglobulin preparation. The study established that vaccination does not cause autism spectrum disorders as suggested by politicians and other lobby groups. The research asserts that there is no solid evidence that support the fact that vaccination and exposure to thimerosal causes autism. In essence, the

Diwali Is the Festival Closet to My Heart Essay Example for Free

Diwali Is the Festival Closet to My Heart Essay Diwali is the festival closest to my heart. It embraces all religions and it not only illuminates houses but also lives. This year was no different with my entire city karnal getting adorned over the last weekend to glowing LEDs while candles played a minor role in some houses. A significant and traditional part of this festival is crackers. They have only evolved over the years and presently you’ll be spoilt for choice shopping for them. However some enlightened minds have planted the seed of a polemic whether these crackers should be banned or not. India is witnessing a sorry state. In this country celebrities run over pedestrians and walk free. Ironically they run NGOs to assist the needy! A parallel can be drawn to politicians, bureaucrats and every member of the society. It is thus not surprising to find people squandering money all round the year but raising moral issues when it comes to bursting crackers. Some benevolent ones choose to abstain from them and do charity instead. What fails to pervade them is that these crackers are manufactured by dirt poor people who look forward to this festival all through the year for their livelihood. Why not do charity by purchasing their products? Another matter of grave concern is environmental pollution. Despite laws being enforced sound pollution hasn’t been curbed and the state police remain a mute spectator. The air pollution too is on a mammoth scale. But for a state topping the charts on the air pollution barometer, another drop in the ocean shouldn’t matter much. Diwali is the festival of lights and crackers constitute its focal point. The onus is upon us to celebrate responsibly by staying within the decibel limit. Otherwise we can keep these debates aside for one day and indulge in the ultimate aesthetic and entertaining aspect of this festival – crackers!

Environment And Strategy: Hong Kong Ocean Park

Environment And Strategy: Hong Kong Ocean Park This report is about Ocean Park of Hong Kong one of the largest amusement ocean park in the Orient and even in the world. Situated in financial center of Southeast China this park add some info about park!! In this report we are going to cover such topic as strategy concepts of Ocean Park, external and internal environment of organisation and its corporate, business-level and international strategy. On base of data collected well give our recommendation and advice to CEO and Board of Ocean Park of Hong Kong about Parks strategy to the next 10 years (from 2005 to 2015). The main aim of this report is to provide in-depth strategic analysis to CEO and Board members. Thus, this work is focused on challenges, opportunities and threats of organisation, its culture and economic aspects, strengths and weaknesses of organisation, core competency of ocean park in order to help to improve it in anticipation of arrival of Hong Kong Disneyland. Strategy concepts and vocabulary -Mission (Strategic purpose, not specified) Ocean Park provides all guests with memorable experiences that combine entertainment and education, while inspiring life long learning and conservation advocacy. Our aim is to maintain a healthy financial status, while striving to deliver the highest standards of safety, animal care, products and guest service. http://www.oceanpark.com.hk/html/en/footer/corporate-information/vision.html -create all activities for perfect family holiday -increase involvements of visitors in environmental issues and lives of animals -Goals and objectives to fulfill its mission Boost the number of annual visitors from four million in 2004 to five million by 2010 To make a 0,5 per cent contribution to Hong Kongs gross domestic product (GDP) in 2010 (page 7) -Vision (More specified) http://www.oceanpark.com.hk/html/en/footer/corporate-information/vision.html Ocean Park aspires to be a world leader in providing excellent guest experiences in a theme park environment connecting people with nature Become number one marine-based park for each family not only from Hong-Kong but also from mainland China. To be main attraction for all tourists, who visit Hong-Kong -What performance measures would you use to determine the success of Ocean Park? -It is the hometown favorite. It had been a long-time favorite of several generations ((its been operated for more 28 years). Many local people were sympathetic to Ocean Park. People who had visited the park as children were now bringing their own children to visit the park. Its reputation even extended into mainland China. It had become a fixture of Hong Kongs cultural heritage. (p.5) -The number of visitors in 2004 is 4 m of people (with daily maximum capacity 35,000 people). -Total revenue in 2004 was 536, 2 HK$ m comparing to 428,3 HK$ m in 2003, surplus for 2004 year was 95,7 HK$ m comparing to deficit 4,1 HK$ m in 2003. recognizability of new brand (Whiskers became a household name in Hong Kong) -Who are the various stakeholders in Ocean Park organization (how might they impact on its purpose and mission)? Stakeholders, who help to achieve parks purpose and mission: Hong Kong government, Home Affairs Bureau and the Tourism Board, employees of Ocean Park corporation, its visitors (customers). Interfere with achieving parks purpose and mission: Activist groups (certain environmental groups and animal rights activists) forbid of buying and transportation exotic animals to park, trade associations and unions (bus companies and taxi drivers) forbid in building a mass transit railway (MTR), competitors regain market share. External Environment -Conduct a PESTEL analysis for Ocean Park, identify the key driving forces for change facing Ocean Park; Rank key driving forces based on their predictability and potential impact on Ocean Park, then develop some scenarios and identify implications of these scenarios for Ocean Park. PESTEL: Political: Government support Improving relationship between Hong Kong and Mainland China Promotion of tourism the easiness of the restrictions and promotion of the free travel of China in 2003 that helped to inject a new life to the tourism industry of Hong Kong environmental law Economic: Growth and development of the global amusement park industry Disneylands arrival Increasing number of mainland visitors Increasing standards of living in midland China Raise and spend HK$5.55 billion Social: Major events and activities (peak seasons and holiday themes: Chinese New Year, Easter Holiday, Summer Holiday, Halloween and Christmas) Media, advertisement and publicity, required for these special events Change of demographic (Population growth rate, age distribution, size of families) Increasing the cost of labor and more guarantees for employees Negative affect of Outbreak of Severe Acute Respiratory Syndrome (SARS) outcome Technological: Development of the amusement machinery industry Increasing popularity of new technologies for consumers (internet, mobile, digital camera) Amortization of park equipment Developing of new transport system (for example, a mass transit railway (MTR)) Research and development activities (creating of new park amusement) Environmental: Opposition from certain environmental groups about the importation of wild animals to Ocean Park Expenses on maintenance of exotic animals Protests of animal rights activists against relocation of animals Climate change (rain season in spring, hot in summer, typhoons in summer) Legal: Approval of Town Planning Board for hotel, Legislative Council for MTR station. Restrictions on mergers Employment laws Key driving forces and their ranking : 1)Global changing in tourism for Hong-Kong and Asia-Pacific region (development of tourism in region) 2)Raise and spend HK$5.55 billion from private and government loans to revamp parks well-worn product line (approval of development plan) 3)Disneylands arrival worldwide success of main competitor-Disneyland, coming to Hong Kong (Disneys success or failure) Binary table of scenarios for Ocean Parks key drivers (in decreasing order of their impact on park): Development of tourism in region Approval of development plan Disneys failure Scenario + + + Successful scenario + + + + Middle scenario + + + + + Failure scenario -Define Ocean Parks industry and conduct a five forces analysis: Which are the dominant forces in the industry? How may the five forces change? What are the underlying dynamics which are driving these five forces, and how may the five forces change? What are the impacts on key competitors and on Ocean Park? What can be done to influence the impact of the five forces? Five forces analysis for amusement park industry: 1) Threat of New Entry In terms of the amusement park industry, the entry barrier is high due to the need to invest large amount of financial resources (for park equipment, human resources maintenance), a lot of time required for parks planning, construction, development and launching, a lot of licenses and legalization required (safety, sanitary, security etc.). In addition to the amusement park required land for a full scale development. This factor is important because Hong Kong has a high land price real estate market. Re-write in own words!!!!! 2) Threat of Rivalry: It is important to consider that with lack of differentiation, visitors choice will greatly over the price and service, thus causes pressure for the intense price and service competition. Due to high threat of rivalry, Ocean Park is implementing different plans and activities such as redevelopment and introduction of new attractions in order to catch the attention of the visitors and differentiate themselves from rivals. There are no rivals with exactly the same range of products. Disneys arrival is only expected. Re-write in own words!!!!! 3) Threat of Substitution: (where this information from I like this point!)) The main threat of substitution is Hong Kong Disneyland Wetland Park, a new international theme park and an educational park (Appendix 2) Apart from this, there are other forms of substitution. From the education side, Hong Kong residents can switch to go to Cultural Centre, Mai Po Wetland, Hong Kong Zoological and Botanical Garden. For entertainment purpose, they can visit the Karaoke, Cinema, Game Centre, or have a day trip to China. 4) Bargaining power of buyers (visitors): (where this information from I like this point!) -Tourists Tourists have a low bargaining power as long as must see image successfully built-up and the Park cannot be replaced by other substitutes. Therefore, Ocean Park focuses to build up this image especially in Asia. Local residents The buying power of local resident is high since they have many choices as mentioned above. The switching cost is relatively low. Also, Hong Kong people like new experience and their loyalty to the product are generally low. The Park, therefore, launched difference programs like Big Five events with difference theme each year to bring new excitement and experience to them. Besides, special discount in low season and year pass intent to attract 5) The power of suppliers. Suppliers have quite high power. Thus, construction elements of amusement rides are huge and complicated, thats why park is highly tied with supplier. Otherwise, this market is developed and the choice of suppliers is become greater now. While constructing buildings (hotels, etc) with particular contractor park cant easily change to another contractor because of high switching cost). The situation with the exotic animals is such as Ocean Park can buy in particular country only. Which are the dominant forces in the industry? The dominant forces in the industry are: rivalry, buyers and substitutes. How may the five forces change? Looking forward, the five forces will change in this way: -Rivalry will increase with Disneys arrival; -Buyer power will increase slightly; -Substitute threat will also increase; -Entry threat decrease dramatically; -Supplier power will also decrease. (Exhibit 2.5 p.72) What are the underlying dynamics which are driving these five forces? Aftermath of economic crises and increasing in number of suppliers will decrease supplier power. Disneys arrival decrease entry threat in entertainment park industry. Developing of new technologies will affect rising of substitutes. Also competitors with new technologies will gain (in this aspect Disney has an advantage) Disneys arrival increase demands in diversification of Ocean Parks products. Ticket price advantages (185 HK$ for adult ticket at Ocean Park compared to 295HK$ for the same ticket at Disney). The main rival (Disney) is also same market oriented (families with children). What are the impacts on key competitors and on Ocean Park? Five forces much more affect Wetland park Ocean Parks key competitor, located at the northern part of Tin Shui Wai, in Yuen Long than Ocean Park itself, because Wetland parks products are less differentiated. It has a 10,000m2 visitor centre, Wetland Interactive World, and a 60-hectare Wetland Reserve. (http://www.wetlandpark.com/en/aboutus/overview.asp). Arrival of other competitor Disney and its substitutes doesnt affect much Ocean Park because it has its its own niche. What can be done to influence the impact of the five forces? More differentiation of new products, directed mainly to Chinese native culture will affect rivalry, substitutes and buyers. Unique high-quality products and services also will influence buyers. For seeking suppliers big impact will have Internet and special web-sites with best quality of service, characteristics, recommendations and prices. Conduct a strategic group/space analysis for Ocean Park There are 2 key competitors for Ocean Park: First one is mentioned above Hong Kong Wetland Park. It is a conservation, education and tourism facility, consisted of large visitor centre, Wetland Interactive World and a Wetland Reserve. This park provided visitors with opportunities to observe wildlife, awareness and understanding the values of wetlands throughout the East Asian Region and beyond, wetlands conservation. So, its mainly about wetlands. The Hong Kong Wetland Park is also going to be a world-class ecotourism facility to serve both local residents and overseas tourists.(ttp://www.wetlandpark.com/en/aboutus/mission.asp) Compare to Disneyland and Ocean Park, Hong Kong Wetland Park has different facilities and product range (such as themed exhibition galleries, a theatre, a souvenir shop, an indoor play area), provide different services and thus, like Disney and Ocean Park, has its own niche. The range of facilities provided is the narrowest among 3 parks. Thus, Wetland Park cant meet demand of those visitors, who are looking for excitements and extreme pleasure, which can be found on a rides at 2 other parks. Who are the main visitors? Is it local or global? Is it has the lowest range of facilities than Ocean Park and Disney? Much lower prices. The second one arriving in a nearest future The Hong Kong Disneyland. After 28 years of operating as a near monopoly, Ocean Park would soon have to compete with one of the biggest names in the entertainment and theme park industry. Moreover, Disneyland targets the same group of parks customers families with children. It has well-known brand and reputation. Its the world leader in terms of entertainment. Several of Disneys characters (Mickey Mouse, Donald Duck and Winnie the Pooh) were household names all over the world, including in Hong Kong. Thus, Ocean Parks mascot, Whiskeys, appear lackluster by comparison. Image, which Disney company holds almost for a century (The Walt Disney Company was founded in 1923) and Disneyland itself (first park was opened in 1955) for half a century (compared to 28 years of Ocean park) helps to attract visitors not only from Hong Kong and midland China, but also from different part of the globe, especially those who are from the USA and Europe. Among other advantages of Disneyland are: location: it could be reached in just 10 minutes from Hong Kongs airport and less than 30 minutes from downtown Hong Kong. -at least 5.6 million people were expected to visit the Hong Kong Disneyland during its first year of operation (compared to 4 million of Ocean Park expected visitors). -the price claimed to be the least expensive among the five Disney amusement parks throughout the world. -the area of Disneyland is 310 acres compared to 215 acres of Ocean Park. -5 times greater investment than for Ocean Park. -Expected economic effectiveness is 3 billion more. -world-renowned innovation -high customer service standards Strategic groups within the entertainment and theme park industry in Hong Kong Broad Ocean Park Geographical Scope Global Product range Disneyland Narrow Wetland Park Local Conduct a market segment analysis for Ocean Park: How is the market segmented? How could it be segmented? Where would you position Ocean Parks products and services? Where would you position the competitors products? Ocean Park is a part of entertainment and theme industry. Its market is families with children. Disneyland future competitor applies to the same market. Despite this, Ocean Park has its own niche visitor from midland China. Internal Environment -What resources and capabilities does Ocean Park have? Resources (what a firm has): 1)Tangible: -financial suppliers of money (private and government loans) expected HK$5,6 billion investment; HK$145 billion economic effectiveness; surplus from operations in 2004 was HK$182,2 million on revenues of HK$536,2 million ; -physical Sea World, marine life and real animals:35 rides and attractions; 3 hotels; favorable and convenient location on the southern side of Hong Kong Island; wide range of new activities, such as the Abyss Turbo Drop thrill ride, seasonal and special events, popular water-related activities, interactive activities with animals, edutainment programs, successful Sea Jelly Spectacular and so on. 2)Intangible: long-time reputation of park with government, customers, -new brand sea lion named Whiskers; -cultural heritage of Hong Kong -great number of repeated visitors 3)Human: -37,100 employees, their skills and knowledge; -Thomas Mehrmann, new CEO of Ocean Park, and his previous experience at US-based Six Flags Corporation; Natural and wild life focus (Interactive activities with animals) Recreation and education Capabilities (what a firm can do) -New products, facilities and services development capability continually adding new features and attractions (such as: a new roller coaster, a subzero Ice Palace, 7.6 million liter aquarium with an underwater restaurant, extra 33 animals species, the number of rides doubled to 70), so, become a nearest future one of the best marine-based theme park with strong connection with nature; -Keeping park attractions fresh, novel and exciting, while minimizing costs; research and development, marketing and sales capabilities: plan to refurbish and rename Ocean Parks 2 major areas (the Lowland and the Highland), new hotels to be developed, including a five-star boutique, spa-type hotel this redevelopment plan would be completed in 2012!! recommendation part too!!, plan to open offices in the major urban areas of Guangzhou, Beijing and Shanghai to enhance promotional activities in Hong Kong and attract more mainland visitors -new incentive compensation, that linked employee compensation to the financial performance of park -What might be the competence of Ocean Park? Core competences resources and competences which are both valuable to customers and difficult to imitate -distinctive work culture, with its own norms and practices -local market loyalty -unique SmartFun Annual Pass program -cultural aspect (cultural heritage of Hong Kong), orientation on specific market segment-mainland Chinese visitors, -long-term reputation, distinct Chinese characteristics -powerful brand -customer trust -primary focus of OP on real nature and wildlife in contrast to Disneys strengths in cartoon characters, castles, virtual reality and fantasy -focused on education and the live animal attractions one of the key elements that will differentiate it from Hong Kong Disneyland when it opens in 2005. (from Echos articles) -cost and differentiation of product (continually adding new features and attractions as well as price advantage over Disney encouraged visitors to return to the park) -The aerial tram that takes visitors from the entrance side of the park over a hill to the rest of the attractions has become a Hong Kong tourism icon-is it still true (from Echos articles) Competitive advantage is explained by the distinctiveness of its resources and capabilities, by offering customers greater value by means of lower prices or greater benefits and service Competitive Advantages of Ocean Park over Disney: -long-time reputation, -hometown favorite, -cultural heritage of Hong Kong, orientation mostly on visitors from midland China -first-mover advantages -no need to engage in high-profile advertising and publicity, rely more on word-of-mouth -more diverse and wide range of products (including Sea World, marine life, real animals plus 35 rides and attractions) price advantage: the admission price for Disneyland is expected more than twice higher for child and one and a half higher for adult than price of Ocean park. And visitors from mainland China are very price sensitive. SmartFun Annual Pass program with unlimited admission to the park for its holders within a year, and discounted prices for food, souvenirs -Infrastructure 3 hotels had been constructed comparing to 2 at Disney. -orientation not only on entertainment, but also on education of visitors, differentiating by focusing on ecology and conservation issues -recognizable brand -In addition to all the American fun at the park, traditional Chinese holidays are still observed (Chinese New Year) -Disney has its characters, but we have flexibility to mix and match and bring in other entertainment (from Echos articles) -Does Ocean Park build its strategy on its resources, capabilities and competences? Yes. Importation of more species Water/Sea-related construction Hotel-better recreation -Are they sustainable? How can they be developed? Sustainable to some extent, but with some limitation. For example, it may face the opposition from environmental group. They cant relay only on resources, capabilities and competences-they need to be developed, innovated and refreshed, because they may begin to look dated and shabby for their visitors. SWOT Analysis Positive impact Negative impact Internal environment Strengths -Diversified and wide range of amusements (thrills, animals, seasonal and special events) -product line revamp -Highly linked with culture of mainland Chinese visitors, knows their demands and behavior -the main, oldest and most famous amusement park in the country (long-time reputation, hometown favorite), -cultural heritage of Hong Kong, -28 years of operating as a near monopoly -no need to engage in high-profile advertising and publicity, rely more on word-of-mouth -strong business connection to the local government (support from the government of Hong Kong and mainland China) -renovation of the parks brand image -mascot as a brand -previous experience of Thomas Mehrmann (new CEO of Ocean Park) in theme park industry (at US-based Six Flags Corporation) -local market loyalty -positive image of park Weaknesses -Located on a hills-hard to get to some riders-thats why visitors experienced rides only once. -different facilities are old and un-attractive and need renovation -a lot of activities depend on weather-ask Echo about it -no substantial capital investment External environment Opportunities -focusing on delivering mainland Chinas visitors as well as foreign visitors -development of new transportation South Island Line (when-check case-and ask Echo about it) that would cause convenience and fast access direct to the Park for the foreign and local visitors. -plan to build a mass transit railway (MTR) station to connect OP to the subway grid -the development and improvement of the amusement machinery can impact the services and features of the organization and its relationship to their foreign visitors. raise the standards of park with Disneyland arrival fostering sponsorships plan for building new hotels (boutique and spa-type) orientation on luxury tourism new market segment Threats -economical instability (such as the Asian financial crisis of 1999-2001, lasted for 3 difficult years for OP ), outbreak of different diseases, such as Severe Acute Respiratory Syndrome (SARS) in 2003 (Both these factors can affect number of visitors and their buying behavior, worsening the park financial situation) -arrival of Disneyland Hong Kong -OP was situated on valuable real estate: it could be shut down and its land could be sold off for other recreational or commercial purposes. Recommendation p.6-7!!! (recommend to use this business connection for future purposes, such as building a subway line for the visitors (itll happen in 2007). Say, in 3 years Build a mass transit railway (MTR) station for connection to the subway grid. Till 2015) (recommend to start innovation process, it will take about 6 years). Say, in 5 years Wireless communications | Analysis Wireless communications | Analysis Introduction Without any doubt Wireless communications can be considered as the fastest growing segment in the communications industry. Due to, it has captured the interest of the media and the interest for most of the people all over the world. Wireless technology has a huge impact on our lives today more than ever before. In addition, Methods of communication have evolved along many years ago starting from the first attempts to communicate verbal and even to manage the modern technology for the advancement of the ability to communicate effectively with each other. Every time you make a phone call, using the television or the computer is leading to activate the role of wireless technology and benefit from its positive sides. The principle of wireless communication as a process of transferring a piece of information from one place to another by electronic technology is only the use of electronic systems to connect with life which is changing constantly. Furthermore, the ability to communicate with people has evolved significantly since Guglielmo Marconi was the first who established the radios ability to provide continuous contact with the ships sailing on the English Channel in 1897, and since that time new wireless communications services have been adopted by people throughout the whole world. Finally, a brief history of the evolution of the wireless communications throughout the world could be useful in order to appreciate the enormous impact that communication Services will have on all population over the next several centuries. It is also useful for a new user to the wireless communication systems field to understand the huge impact that people is making in the development of new communications systems, services, and technologies. Literature review The goal of many experts and communications technology people was to find some way to transfer messages over long distances without the need for wires, this dream became true in 1901 when Juliimo Marconi and two of his colleagues on a hilltop in Newfoundland listening in to a reception, and they have heard Morse code, which represents barely letter X, moved the reference to a distance of 1700 miles from Cornwall in England, and represented the first successful transition to wireless. The success of this called the establishment of Marconi technology for wireless communication. However, wireless did not generate a high return from a commercial point after the ship Titanic disaster in 1912, While the ship was sinking, the radio operator sent a distress signal on the ship through Tlgrafha wireless Carpithia captured ship that was nearby, and these signals had saved the life of the last 700 of the passengers on Titanics 2200, and after this disaster, shortly called the need for all institutions to provide the large vessels marine radios, and this experience has led to the invention of Marconi radio. By 1922 the number of radio stations that provide broadcast live on 564 stations, today transmitted to us thousands of radio stations and multiple programs. Moreover, wireless communications are based on modern technology and the computer is one of the main elements of this technology. Nowadays, the vast majority of schools usually equipped with computer labs to teach computer skills to their students, it is no longer unfamiliar to the student in first grade to have some knowledge of basic background about the computer. With the computers within a few seconds you can access information anywhere around the world. Today services come with opportunities to learn new information and new data for homes through wireless communications. Definitions of Wireless Communications â€Å"Wireless technology is a truly revolutionary paradigm shift, enabling multimedia communications between people and devices for many locations.† By Andrea Goldsmith â€Å"Wireless communications is a broad and dynamic field that has spurred tremendous excitement and technological advances over the last few decades.† By Andrea Goldsmith Wireless Communications Protocols in Wi-Fi Wireless It is known that the process of wires and wireless communications in computer networks are subject to specific rules to control the reception of information properly and without any loss or time delay during the exchange of that information. For example, the internet is working through a set of protocols known as TCP/IP and wireless networks to connect to specific protocols and particularly a collection of protocols of 802.11 and a Bluetooth protocols which is the most known of them . 802.11g Protocol is latest version of the protocol 802.11b, it also work on the 2.4 GHz frequency, the speed of transferring the data in this protocols is 54Mbps, and the devices that work through that protocols can work through the previous 802.11b protocol as well. However, it is preferable to link the wireless network by more than one protocol. 802.11a Protocol work through 5 GHz frequency which makes it less vulnerable to interference from the LNB or any other devices, but the cost of this is greater than any other systems. The Bluetooth Protocol is transmits data at low speed at 1Mbps and within no more than 10 meters. Also, it works through the left 2.4 GHz. 802.11n Protocol is the protocol`s future, which has not been approved so far. It is expected to achieve the speed of data transfer within a distance of 100Mbps, Wireless networks Wireless local area networks have supplemented or replace the wired networks in many places. For example, homes, business or campuses. Many new applications including wireless sensor networks, smart homes, and remote telemedicine are emerging from research ideas to actual systems. The explosive expansion of wireless systems has come with the proliferation of laptop and palmtop computers and this suggest a bright future for wireless networks. Technical issues To enable wireless applications in the future, many technical challenges must be addressed and these challenges have been developed across all aspects of system design. Wireless local area networks LANs support high speed data transmissions with in a small region for example, campus or small building as users moves from place to place. Wireless devices that access these LANs are typically stationary or moving at pedestrian speeds. Wireless LANs can have either a star architecture, with wireless access points or hubs placed throughout the coverage region, or a peer-to-peer architecture, where the wireless terminals self-configure into a network. Dozens of wireless LANs companies and products appeared in the early 1990s to capitalize on the â€Å"pent-up demand† for high speed wireless data. These first generation wireless LANs were based on propriety and incompatible protocols. Wide Area Wireless Data Services To high percentage of mobility users, this could provide many wireless data over a large coverage area. A geographical region in these systems is usually serviced by base stations placed on the top of towers, rooftops or mountains. The base stations can be connected to a back-bone wired network or from a multi-hop and hoc wireless network. Broadband Wireless Access It gives a high-rate in wireless communications between a specific access point and multiple stations. These systems were initially proposed to help interactive video service to the home; however the application then shifted to providing high speed data networks for both homes and business. Satellite Networks Commercial satellite systems are another major component of the wireless communications infrastructure. Narda Satellite Networks could be a good example. It is a manufacturer of high-quality military and commercial satellite communications equipment. Low-cost, low-power Radios: Bluetooth and ZigBee It becomes feasible to embed radios into more types of electronic devices, because they have decreases their cost and power consumption which can be used to create smart homes, sensor networks, and many other applications. Two radios have emerged to help and support this trend: Bluetooth and ZigBee. 1-Bluetooth radios give short range of connections between wireless network devices and basic networking capabilities. The Bluetooth normally based on a tiny microchip inside a radio transceiver which is built into some digital devices. Bluetooth is mainly for short-range communication. Take an example, from a laptop to nearby printer or from a cell phone to a wireless headset which is common used by many people nowadays. 2- ZigBee â€Å"The ZigBee radio specification is designed for lower cost and power consumption than Bluetooth its specification is based on the IEEE 802.15.4 Standard†. I.Poole 2004 Finally, the main benefit of using the ZigBee is to provide radio operation for months or years without the need to recharging it. Ad Hoc Wireless Networks It can be defined as a collection of wireless mobile nodes that self-configure to form a network without the aid of any established infrastructure as show in the figure below The Merriam-Webster dictionary lists two relevant definitions for Ad Hoc Wireless Networks:†formed or used for specific or immediate problems†, and â€Å"fashioned from whatever is immediately available†. These definitions show us main benefits of ad hoc wireless networks. Firstly, they can be adapted to specific applications; second, they can be produced from any networks nodes that could be available. Ad Hoc wireless networks have another important benefit as well. They can avoid the installation, cost and maintenance of network infrastructure. An overview of the basic application for ad hoc wireless networks, as applications it usually look for many of the requirements of the design. I will concentrate on the following applications: data networks, home networks and device networks. 1- Data network Ad hoc wireless data networks basically helps in exchanging the data between laptop computers, palmtops, personal digital assistants (PDAs), and other information devices. These data networks generally divided into three main categories based on the coverage area: LANs, MANs, and WANs (for â€Å"local†, â€Å"metropolitan†, and â€Å"wide† area networks. 2- Home networks Home networks is basically help to support communication between many devices like PCs, laptops, PDAs card-less phones, security and monitoring systems and entertainment systems anywhere in and around the home etc. Home networks could enable smart rooms that sense people movement and adjust light and heating consequently, as well as â€Å"aware homes† this feature network sensors and computers is for assistant living for elderly people or those with disabilities. 3- Device networks It provides a short-range wireless connections between devices, such networks are primarily intended to replace problematic cabled connections with wireless connections. â€Å"The main technology derivers for such networks are low-cost low-power radios with networking capabilities such as Bluetooth, ZigBee and ultra wide-band or UWB; the radios are integrated into commercial electronic devices to provide networking capabilities between devices†. J.Haartsen 2000. Conclusion and Discussion A new wireless communication technology has been presented. Some People might argued that

Cats Cradle :: essays research papers

Synopsis: 'Cat's Cradle' by Kurt Vonnegut 1963 Abstract. This novel, filled with a variety of bizarre but all-too-human characters, focuses primarily on the ironic legacy of modern science, which, according to Vonnegut, promises mankind progress but only hastens the cataclysmic end of the world. As John, the narrator, researches the background for his book on the atomic bomb, he becomes fascinated by Dr. Felix Hoenikker. Hoenikker is the archetypal scientist, isolated from human contact, dedicated to his work, and completely without moral awareness. Like the child's game cat's cradle, which is meant to amuse but only terrifies his son, Hoenikker's scientific games are anything but harmless. Ironically the atomic bomb is not even Hoenikker's most devastating creation. Working on the rather innocuous problem of how to get soldiers out of the mud, he synthesizes "ice-nine," which is both better and worse than expected: It would freeze the water so soldiers stuck in the mud could lift themselves out, but this freezing action would continue until every bit of water on earth was turned into solid ice-nine. At his death Hoenikker's secret substance is entrusted to his children, who are predictably irresponsible and use the power of ice-nine only for their personal advantage. Vonnegut shows sympathy for Newton, Angela, and Frank Hoenikker, frail human beings who are simply incapable of the moral strength and wisdom demanded of them, but this makes the satire even more powerful: Mankind continually refuses to acknowledge what may be called its terminal stupidity and therefore perpetually threatens its own existence. There are a few positive forces in the novel, but each is undermined. Love, for example, is presented as a worthy but impossible, even comical ideal, symbolized by Mona Monzano and her insatiable habit of making love only by rubbing bare feet with another.

The Drinking Age Should Be Lowered Essay -- Lowering the Drinking Age

There are numerous problems involving alcohol in the world today, including alcoholism, drunk driving, and alcohol poisoning leading to death. Many of these problems involve minors and are linked to drinking underage. The legal drinking age in many states is twenty-one years old. The purpose of this law is to keep minors out of danger: away from drunk driving, alcohol poisoning, and injuring the brain before it is fully developed. The government supports the belief that people are not ready or responsible enough for alcohol until this age. However, various professors and researchers are discovering ways to disprove this belief. These people think that reducing the drinking age to eighteen would influence our country in a positive way. Not only do minors support this idea, but there are numerous people and organizations that support the idea of lowering the drinking age as well. The current drinking law is counterproductive in our society because it’s not effective in eliminating underage drinking, and leads to unsafe situations such as drunk driving and alcohol poison instigated deaths. This problem could be solved by lowering the minimum drinking age to eighteen, with a drinking license. â€Å"Either we are a nation of lawbreakers, or this is a bad law†, says John McCardell, author for the Greenhaven Press (McCardell, 2012). What McCardell is referring to is the law barring the consumption of alcohol in individuals under the age of twenty-one in the United States. John McCardell is the former president of Middlebury College, and he is also the founder of the Choose Responsibly group (Baldouf, 2007). This group is a nonprofit organization that travels around the country sharing McCardell’s proposal about the drinking age... ...m http://www.indiana.edu/~engs/articles/cqoped.html Fennell, R. (2007, December). Drinking Is Fun. Retrieved May 2014, from Academic OneFile: http://go.galegroup.com.bakerezproxy.palnet.info/ps/retrieve.do?sgHitCountType=None&sort=DA- McCardell, J. (2012). The Drinking Age Should Be Lowered. (G. Press, Producer) Retrieved May 2014, from Gale Virtual Reference Library: http://go.galegroup.com.bakerezproxy.palnet.info/ps/retrieve.do?sgHitCountType=None&sort=RELEVANCE&inPS=true&prodId=GVRL Rotunda, M. (2004). Prohibition. Retrieved May 2014, from CREDORreference: http://www.credoreference.com.bakerezproxy.palnet.info/entry/rutgersnj/prohibition Underage Drinking. (2005). Retrieved 2014, from Alcohol News: http://www.alcoholnews.org/Underage%20drinking.html Why 21? (2011). Retrieved May 2014, from MADD: http://www.madd.org/underage-drinking/why21/

Provoking Revenge In Hamlet Essay example -- essays research papers

Storming into the palace and throwing accusations at Claudius, Laertes reveals he is impulsive. Laertes anger is due to the dishonor that has been inflicted on his family by Polonius’s murder. Claudius takes advantage of the sudden appearance of Laertes, by provoking Laertes into assisting him in plotting Hamlet’s murder. Shakespeare uses Laertes not only as a catalyst in the story, but as a contrast to the pensive Hamlet. Both men seek the same kind of justice but chose different paths to attain it. Laertes acts on anger without thinking, but Hamlet waits, debating the consequence of committing murder. Laertes function is to contrast Hamlet’s sensibility with his incensed spontaneity.Claudius manipulates to his advantage Laertes lack of hesitation and hot temper. Winning Laertes support by painting Hamlet as a malicious killer Claudius provokes Laertes to avenge Polonius. Claudius gives Laertes initiative to kill Hamlet saying for Hamlet’s "death no wind of blame shall breathe"(227) on the killer. Laertes is eager to "be the organ"(227) that aids Claudius in killing Hamlet, but to make sure Laertes is not "a face without a heart"(231) Claudius questions Laertes love for his father. This is Laertes breaking point. Laertes wants immediate action so that his "revenge will come"(225), not thinking of the consequence. His ability to ignore what will result from his revenge contrasts Hamlet’s turmoil over killing Claudius.Because Hamlet... Provoking Revenge In Hamlet Essay example -- essays research papers Storming into the palace and throwing accusations at Claudius, Laertes reveals he is impulsive. Laertes anger is due to the dishonor that has been inflicted on his family by Polonius’s murder. Claudius takes advantage of the sudden appearance of Laertes, by provoking Laertes into assisting him in plotting Hamlet’s murder. Shakespeare uses Laertes not only as a catalyst in the story, but as a contrast to the pensive Hamlet. Both men seek the same kind of justice but chose different paths to attain it. Laertes acts on anger without thinking, but Hamlet waits, debating the consequence of committing murder. Laertes function is to contrast Hamlet’s sensibility with his incensed spontaneity.Claudius manipulates to his advantage Laertes lack of hesitation and hot temper. Winning Laertes support by painting Hamlet as a malicious killer Claudius provokes Laertes to avenge Polonius. Claudius gives Laertes initiative to kill Hamlet saying for Hamlet’s "death no wind of blame shall breathe"(227) on the killer. Laertes is eager to "be the organ"(227) that aids Claudius in killing Hamlet, but to make sure Laertes is not "a face without a heart"(231) Claudius questions Laertes love for his father. This is Laertes breaking point. Laertes wants immediate action so that his "revenge will come"(225), not thinking of the consequence. His ability to ignore what will result from his revenge contrasts Hamlet’s turmoil over killing Claudius.Because Hamlet...

Poe vs. Dickens

Poe vs. Dickens (Battle of Authors) Edgar Allen Poe has a better way of describing his emotions on to paper, his tone is dark and depressing yet gives into a little anger here and there. Charles Dickens has also dark and emotional stories growing up poor he must have a few little glimpses of pain but he became wealthy in time. Poe was born wealthy and became poor as he grew older, and if that was not enough sadness, every loved one he had died most of tuberculosis so he drank and wrote stories to cope with the pain of being alone and loveless.Poe always introduced his characters as the ones with murderous intent and seeking revenge against a person who maybe insulted the m in a way. Dickens starts his stories with characters but his characters weren’t â€Å"Insane† they were normal going about their lives, Poe’s stories always had an amazing plot and a killer with some thrills, horrifying thoughts, and vivid pictures that he painted with his words.Some stories ha d characters who learned their lessons and became a better person, they get second chances in Charles’ stories yet in Poe’s if you treat the main character wrong, you will most likely die, I am referring to â€Å"The Cask of Amontillado†. Dickens has mostly emotional tones that end with happiness and rainbows, Poe had almost no happy stories, his tone was anger, confusion, sadness, betrayal, and mysterious, such as in the book â€Å"The Tell Tale Heart†.Poe wrote about murder often that mostly gave off the feeling of fear you could feel every last word echo inside you as he continued to describe in great detail murders that came from his own mind, I haven’t read any Dickens’ books like that. Dickens’ stories have a great deal of foreshadowing in them, he always had kept the audience guessing what was going to happen next, Poe also used foreshadowing ,his story â€Å"The Raven†. â€Å"Tapping at my chamber door; Only this and n othing more (Stanza 1 line 5/6)†. Dickens mostly used the theme of lessons, you do something wrong, learn lesson, problem fixed.Comparing Poe to Dickens is like comparing a graveyard to a hospital, sure they have a few similarities but it’s missing something, Poe’s lesson was don’t mess with people, if you hurt someone you will hurt right back, or to put it in simple terms equivalent exchange. Dickens was a great author but compared to Poe his books should be read in a preschools, Edgar Allen Poe was ahead of his time, his imagination dared to reach into the darkest depths of his mind, he brought nightmares to life and completely changed the meaning of sadness, I believe Poe was one of the greatest authors of all time.

The effect of hyperinflation

The main effect of hyperinflation is that consumers struggle in buying what they need. The prices of goods rise continuously, so people do not have enough money to buy the items they would have been able to afford previously. This results in debt, which would be hard to pay off especially if prices continue to rise, or going without, which could cause health issues. There is also the temptation of theft; in desperation some people might be drawn to thievery to support their family. Even for those few people whose salary kept pace with inflation, it was hard to buy the goods. They needed so much money to buy what they needed that they would physically struggle to transport the money to the shop. In some cases of hyperinflation, people had to transport money in wheelbarrows because they needed so many notes for even small items. An example of this was in Germany 1923, where a single loaf of bread eventually cost 200 billion marks. Another result of prices rising all the time was that workers had to get paid twice a day to rush out and buy their goods before prices rose even more. Furthermore, this meant that wages never caught up with the ever-diminishing value of money, and were insufficient to cover the costs. Another important effect of hyperinflation is that people in general struggled with growing shortages. When small items were equal to thousands, or even millions, of notes, foreign suppliers started refusing to accept the hyper-inflated currency. This meant that imports dried up and shortages of food and other goods got worse, for everyone. In addition, savings, insurance policies and pensions became worthless. This mainly affected the middle class, particularly old age pensioners, and widows. For unemployed people relying on savings and pensions, this was devastating and caused many problems. On the other hand, this worked to the advantage of those in debt before the hyperinflation, who would now easily be able to pay them of as the sums involved became worthless. Businesses were greatly affected by hyperinflation as well, for good and bad. Wealthy businessmen would benefit from hyperinflation because property was cheap and with smaller businesses struggling; the bigger, more successful businesses would take over the smaller ones at low cost. . Unfortunately, it didn’t help smaller businesses as much. They had to pay higher wages which they could not afford and had less buying power. They were also in risk of being bought out by the bigger businesses leaving them unemployed. Leading on from this, the workers would struggle too because when the smaller businesses got taken over, they would lose their jobs and then struggle to pay for goods, whilst unemployed. . On some occasions, one result of hyperinflation was that the government printed more money. This made it better to start with, but ultimately made inflation worse and initiated another cycle. As the prices rose, more money was printed, causing prices to rise again. In conclusion, the main effect of hyperinflation was that people struggled with buying what they needed, however there are many other effects that caused shortages and hardship: savings and debts becoming worthless, bigger businesses taking over the smaller ones, leading to unemployment, and the government printing more money. There are lots of effects of hyperinflation, and although it benefited a few people, on the whole, it caused chaos and misery for the people.

Discovery and Hypothesis-based Science Approach Essay

The article, taken from the New York Times on March 03, 2009, tackles about the possible reasons for an increase in land fires in Indonesia. It was a claim that tried to defy the common thinking that drought is usually the cause of these fires, and showed several evidences to prove it. Upon reading the whole article and the study itself, one can easily conclude that the scientists used the discovery approach. The researchers began collecting data for the sole reason of gaining a better understanding on the possible causes of land fires. They did not formulate a hypothesis prior to data collection, nor did they think of draught as being the plausible cause. As a matter of fact, their first interpretation of their data is that low levels of rainfall correlates with increase chances of having wild fires. However, the results also show other significant data, on which the scientists draw their new conclusions from. It is then hypothesis based on the experiment already made. The researchers, in order to obtain just results, studied previous reports and cases of fires from the 1960’s to 2006. Aside from obtaining the obvious results regarding the low amount of rainfall, they found out a big difference on fire outbreak on Sumatra and Kalimantan – that even though these islands experience the same amount of rainfall, fires became common in Kalimantan only during the 1980s. Further data led to the researchers to hypothesize that the increase of population during the 1980s posed a great threat to the environment, for the government started to switch to large agri-business, which tends to abuse the land and cause accidental fires. Although the experiment did not use any control groups, I think that their case does not require one at all. The only possible question is whether the data they obtained were as accurate as possible. They mentioned that data obtained after the 1990’s were from fire-monitoring satellites, but those from the 1960s to the 1980s were merely from visibility records from airports. These can then be causes of discrepancies, since the method for data collection is not the same for all. Further more, what may be a fire signal for a fire-monitoring satellite may not be as such in the view from an airport. Aside from these, the report and the scientific approach seemed to be done well. They were able to obtain results that would significantly change man’s outlook on the environment. Article 2. Theory and Experiment Meet, and a New Form of Boron Is Found In this article, published in the New York Times last February 4, 2009, a great discovery was mentioned and brought up to the world. It is the isolated or creation of a new kind of boron. This element, as the article explains, have been studied by many scientist for around 200 years. Several boron compounds have come into existence, but it was only in 1909 where an almost pure, about 99%, boron was isolated. This then triggered the continuing study to locate other kinds of boron, such as what was done with carbon and hydrogen. In 2004, two researchers were able to produce a new kind of boron, one that is very stable and almost as hard as a diamond. It was done on super high pressure, and is very heat resistant and remains its hardness even after removing the pressure. Although the facts seem to state that this is a discovery science, the presence of the history and previous studies suggest this to be a hypothesis-based approach. They knew before hand that it is possible for boron to undergo different forms, and that the first three was not as stable as it should be. With this under their belt, they proceeded into testing new variables that would create the super-stable boron. And by altering the pressure, they were able to do that. The experiment was simply straight forward, done independently by the researchers only with no sponsors or any product endorsement. It was a simply experiment backed up by hypothetical information and theory from previous studies. The experiment was valid, since the product was also tested via several laboratory procedures to confirm its identity as boron. Computer-based crystallography analysis was also done to corroborate the stability of the element. As far as the experimental method and the results, the researchers were able to do a perfectly valid scientific experiment. Article 3. From Tons of Manure, a Growth Industry This final article, also from the New York Times newspaper, was published on March 1, 2009. It is about how two researchers were able to convert their farm cow manure into something more efficient and useful. The whole project took about 8 years, and a $72,000 grant from the Agricultural Business Cluster for the Cowpots to be born. These are flower seeding pots made directly from the manure of cows. Today, the industry has bloomed to its fullest, being able to produce several pots and attaining the interest of many costumers. As suggested by the facts and figures above, the researchers used a hypothesis-based scientific approach in this project. The mere fact that a grant was given means that a proposal was submitted to the grantor. It is then possible that within this proposal, the proponents of the project already outlined their possible hypothesis and even the methodology to attain answers to their problem. It is then a pre-planned idea, which began with a question and a hypothesis. Although the paper did not specify the exact procedure undertaken by the researchers in creating the Cowpots, the process seemed to be a combination of trial and error testing on the product’s ability to grow plants. It is then possible that a company, particularly those that are from or connected in any way to the Agricultural Business Cluster, could benefit from the project itself. But nothing was explicitly said on the paper. In addition to this, the study also used control groups, particularly in testing their pots. They mentioned of side-by-side comparison with normal seeding pots. These are entirely valid, and are in fact a great way to test the effectiveness of their product. Works Cited All articles were obtained from the New York Times Newspapers dated March 03, 2009, February 4, 2009 and March 1, 2009.

Opinions of Jane Goodall

The work of Jane Goodall has been recognized by many people around the world. Her contributions have been significant in our world today. Although most comments and opinions of her work have been positive, there are also people who oppose what she has done as well. She has studied chimpanzees and their behavior since she was of a young age, giving plenty of time for opinions to form regarding her as a person and her work as well. The positive opinions of Jane Goodall outweigh all the bad ones. Based upon interviews of my colleagues, the comments were all of the positive nature. They believe that Goodall has definitely made a difference in our world. She has helped us discover the theory of evolution and how this could actually be true. She also taught us where humans get some of their behavior based upon those of the chimpanzees. Moreover, people admire her determination and moral standards. She has founded the Jane Goodall Institute and devotes all of her time protecting the chimpanzees and their environment as well as supporting the research at Gombe. She is thought of as a role model because she is devoted to something that she does not have to do, she does her work because she cares and is determined to do what she loves. On the other hand, some primatologists have suggested flaws in Jane Goodall’s methodology which may call into question whether or not her observations are valid. Some say she did not use the right practices, for instance, naming the primates instead of numbering them, to eliminate the chance of having emotional attachment. Also, critics also say she did wrong by using feeding stations to attract the Gombe chimpanzees. It was suggested that the more aggression occurred because of artificial feeding, creating the â€Å"wars† that Goodall talked about. There were not many negative opinions of Goodall as a human being, she was just criticized of her work and the way she went about doing things. Like every person out there, there are people who approve or disapprove of someone and what they do. Jane Goodall made a difference in the way we think about evolution and our behavior. She helped us understand where we could have perhaps gotten some of our attributes and what affects our behavior. The chimpanzees were similar to humans, in the way that they behave and the way they go about in our daily lives. Jane Goodall has given everyone something to think about and continues to so, making amazing contributions even today.

America Gets VERY Involved Essay Example | Topics and Well Written Essays - 500 words

America Gets VERY Involved - Essay Example The Buddhist crisis was a result of the repressive reforms of the President Diem in South Vietnam. The reforms were majorly against the likes of the Buddhists, who constituted the majority of the population. Until 1963, the Buddhists resisted themselves from any rebellious demonstrations as a reaction to the disliked Diem rule. However, in May 1963, this patience came to a revolutionary end, when the Diem forbade the celebration of the Buddha’s birthday by religious banners or flags. On May 8, in the city of Hue, Buddhist leaders went against this order and continued their celebrations. This led to a conflict between the Diem army and the Buddhist monks leading to an open fire demonstration that resulted in the killing of nine people and fourteen people became wounded (Brune & Burns 2003). This event was precipitated as a result of the oppressive reforms and rule of President Diem and the event was significant in showing to the world the disdain and dislike his own people had for him. The Buddhist revolt gave evidence of the immense lack of support that Diem had in his own country (Brune & Burns 2003). Another significant turning point in the Buddhist crisis was on June 11. On a busy intersection of Saigon, a monk, Thich Quang Duc poured himself with gasoline and set himself on fire only to express his contempt for Diem. The American media captured this incident immediately and the photographs of the self-immolation became the highlights in not just United States but all around the world. These horrendous pictures of a monk on fire led to a wave of criticism and immediate action. The American policies were criticized for supporting Diem who was oppressive in his handling of religious matters. The American government on the other hand, realized the deficiencies in Diem ’s presidency, and forced him to withhold his strict limitations (Moss 2009). The Buddhist revolts were a

W7 Case Study Assignment Example | Topics and Well Written Essays - 500 words

W7 Case Study - Assignment Example Sometimes being honest is not what sells. In this case it is important and helpful to have a professional code of ethics. A code of ethics makes sure that marketers are keeping ethics in mind and the consumers are being protected. Anyone can make a claim about a product or service to make a sale but consumers need to know that the claims are true. Keeping true to a code of ethics allows marketers to make correct choices. An ethics officer has an important role in a corporation. An ethics officer is the mentor of the corporation. The ethics officer must mentor to show a good example. An ethics officer also takes on the role as the enforcer. The ethics officer must enforce the code of ethics. This role is important because anyone can tell others what to do and hope that they listen, unfortunately it does not always work this way and someone must be there to enforce. Finally, an ethics officer needs to be open and available to answer questions. There are necessary fundamental building blocks to ensure a good, comprehensive ethics program. The ethics program must be able to be used to educate employees. These building blocks include a way to show employees that honesty is vital. It is also important to let employees know that the corporation cares about problems and want to know what can be done to make a difference. As part of fundamental building blocks, employees need to be ensured that making the correct ethical decisions can improve their employee status. Online marketing opens a whole new world of marketing. With this, companies are able to target a new market. Targeting a new market means a new set of issues related to making ethical marketing decisions. These issues are surrounded around trust. When you cannot see things face to face, how can you trust that it is real and ethical? Other issues associated with online marketing include, targeting an unknown

To determine the relationship between physical self-perceptions and Essay

To determine the relationship between physical self-perceptions and participation in sport in school children in years 9, 10 and 11 - Essay Example The stronger the internal cues, the greater the impact, whether positive or negative. For children, particularly in their pre-adolescent years (9-11) when they are anticipating and experiencing great physical changes (Craig, 1992) and are just starting to develop the ability to formulate abstract thought (â€Å"Piaget†, 2006), most of these internal cues are gained through their perceptions of themselves as they compare physically to their peers. As a result of the physicality of self-perception in this age group, study after study have demonstrated that participation in sports can have a positive impact on children’s self-perception just as negative self-perceptions tend to decrease a child’s willingness to participate in sports. Links between sports participation and self-perception in this age group have been demonstrated to be relatively universal, regardless of culture or nationality. For example, a study conducted on the highest and lowest quarter of students participating in a physical fitness test in comparison with their results from a self-concept scale indicated a strong correlation in attitudes among those who scored high and those who scored low. In the study (Sherrill & Alguin, 1989), children, both boys and girls, who scored high on the physical fitness test also scored high on the self-concept scale while children who scored low on the fitness test also scored low on the self-concept scale. While this study doesn’t necessarily support the concept that physical activity and positive self-concept are positively linked, it does indicate the possibility. Other studies have established this link, however. Marsh and Sonstroem (1995) conducted a study in which participants were asked to report the amount of physical activity they participated in on a weekly basis, reporting at the same time the intensity level of the exercise. At the same time, a physical

Aristotle & Hume Term Paper Example | Topics and Well Written Essays - 1500 words

Aristotle & Hume - Term Paper Example Passion is a feeling which has no boundaries, if aroused naturally and authentically in an individual. Hume understands the concepts and elements of life as he is a deep thinker and has contemplated on life and human psychology in various ways. Here the intention is to comprehend the statement of Hume and interpret it with one of the greatest Greek philosophers the world has seen, Aristotle. The view of Aristotle is distinctive and unique and can be contradictory or resembling to that of Hume. The attempt here is to argumentatively interpret the statement by Hume and convey how Aristotle would converse regarding this issue. Passion being a natural feeling cannot be influenced or affected by other qualities or personality traits of human being. People can analyze the feeling and reciprocate on it in varied ways, but it really depends on the philosophical perspective and reasoning ability of a philosopher. Here the perspective and argumentative stand of Hume and Aristotle would bring a bout more of depth to the thinking ability and philosophical values of both. Arguments Passion is natural and contradictory to reasoning Aristotle, as an intellectual thinker and philosopher, connects virtue to feelings. Passion is an aggressive and intense feeling of human being. Aristotle was of the opinion that with intellectual thinking intellectual virtues like wisdom, reasoning and intellectual skills are connected; on the other hand, moralistic virtues are related to one of the component of soul where feelings reside. If a person holds a pure soul, then he would be morally ideal and realistically passionate. Passion is attached to soul; it is a feeling arising from the inner most depth of a human soul and heart. A person who possesses high intelligence needs not necessarily have a passionate soul or heart. According to Morgan, â€Å"[f]or when the beings are of different kinds, the parts of the soul naturally suited are of different kinds, since the parts possess knowledge b y being somehow similar appropriate† (Morgan 307). It is normally observed that a person with intelligence and a high reasoning ability focuses more on analytical facts and gives importance to brain faculty rather than desire. Here we can understand that Hume’s ideology and Aristotle’s perspective match in a positive manner. Aristotle would totally agree with Hume and would proclaim that passion in no way can be combatted by reasoning. Reasoning is a quality of physical body whereas passion is both spiritual and physical and can surpass reason in all manners. Aristotle would postulate the fact that passion, as a strong feeling, could change a man’s thinking and reasoning ability to a great extent. Aristotle would further suggest that a man who is passionately evoked cannot be tethered by reasoning or intelligence as he is completely surrendered to the soul. A soul is the ultimate powerhouse of a human being, and when enslaved to soul, no intelligence can r ule the mental status of a person. Reason is an egoistic value and passion a natural feeling Aristotle, being a soul lover, would comment to Hume that soul is the universal energy, and nothing in the world which is related to ego can fight with it. Passion is the essence of a soul, and a man, being a soul enriched being, can be overwhelmingly overtaken by passion. Reasoning is a component of soul, but it is not a moralistic virtue even though it is a virtue. Aristotle would continue that all virtues are not idealistic, and